BEIRUT, LEBANON (10:57 A.M.) – Nike has announced its new line of performance hijabs for female Muslim athletes around the world in a bold move which has reignited debate about women competing in sport in the conservative Islamic world, RT reported.
“The Nike Pro Hijab may have been more than a year in the making, but its impetus can be traced much further back, to an ongoing cultural shift that has seen more women than ever embracing sport,” Nike said in a statement.
Emirati figure skater Zahra Lari was among the first athletes to receive the new hijab and took to Instagram to express her joy at Nike’s decision to produce sports performance attire that respects Muslim traditions, the RT reported continued.
Can't believe this is finally here!! I'm super super excited to announce the Nike Pro hijab !! So proud to be part of this incredible journey 💪🏼 #nikewomen #girlpower #Repost @vivienneballa with @repostapp ・・・ New Nike 'Pro Hijab' campaign out today. Featuring Zahra Lari 🖤 _____________ #nike #nikewomen #campaign #prohijab #hijab #justdoit _____________ 📸: @viviennesballa
“I was thrilled and a bit emotional to see Nike prototyping a hijab,” Lari said in a statement, as cited by The National. “I’ve tried so many different hijabs for performance, and … so few of them actually work for me. But once I put it on and took it for a spin on the ice, I was blown away by the fit and the light weight.”
Meanwhile, only days ago ISIS declared in a statement that wearing Nike was forbidden as it was named after the goddess of victory in Greek mythology.