BEIRUT: A new campaign launched by daily As-Safir and ad agency Impact BBDO aims at telling the story of last year’s Gaza war through numbers and the letters of the alphabet. “The main idea of the project is to reveal the unknown stories of Gaza in Palestine hidden behind the number and letters, in the past and in the present,” a press release from the launch said.
The campaign, titled Gaza Front, was launched Wednesday at the UNESCO Palace. Each letter and number was displayed in an exhibition format for the audience to see. A video that was presented derided Western media for staging a “blackout” on the war.
Each character tells a story and is juxtaposed with an image from the war. For instance, the letter “i” is depicted with an Israeli jet flying overhead with the text, “Israeli aircraft brought a multistory residential building to the ground. In a matter of seconds 20 stories and a thousand little stories were put to death,” embedded inside.
The text is embedded in small font within the characters to force readers to look deeper into the image, a metaphor for how readers should approach the coverage of Gaza, the video said.
Each character will also be made available for free use and download.
Last year’s Israeli war on Gaza lasted for over seven weeks and claimed the lives of over 2,100 Gazans – including 513 children – and left the majority of the densely populated enclave in tatters.
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